How to apply for an Advertising Permit on Buildings in Dubai?

Written By Gautham Krishna   | Updated on January 29, 2023




This service enables to obtain a permit to place static or dynamic advertisements on buildings and rooftops, to promote a merchandise or event or display a logo or product. Also, to place buildings’ names in illuminated or non-illuminated dimensional letters.

The validity of the permit depends on the expiry date of the landlord NOC provided that it doesn't exceed 1 year.

Documents required to get Advertising Permit on Buildings in Dubai

Following are the documents required to get Advertising Permit on Buildings in Dubai

Permit to advertise on building rooftops or digital screens or product models:

  1. Valid No Objection Certificate (NOC) from the landlord, stating the advertisement period.

  2. Medium Design at the Suggested Location with the Advertising Content Design

Permit to advertise on lands under Dubai Development Authority (For Non-Free Zones):

  1. In the case of sing board whose height exceeds 3 meters, the initial approval will be obtained from the Advertising Department and will be transferred. Request to the Dubai Development Authority for the approved construction plans and a certificate of completion from the Construction Control Department / Construction Control Section./ of the Dubai Development Authority.

Permit to advertise on building facades or to mount building and tower names:

  1. Valid NOC from the landlord, stating the advertisement period.

  2. Medium Design at the Suggested Location with the Advertising Content Design.

Permit to advertise on air balloons or air filled product models installed on the building:

  1. No Objection Certificate (NOC) from the landlord stating the advertisement period.

  2. Medium Design at the Suggested Location with the Advertising Content Design.

  3. NOC from the concerned authorities in the event that a balloon model is installed .

How to apply for an Advertising Permit on Buildings in Dubai?

  • Login to Unified Electronic Platform for outdoor advertisements:  https://smartadv.dm.gov.ae/

  • Apply for the service and upload the required documents through Unified Electronic Platform for outdoor advertisements.

  • Check Dubai Municipality's reply through the Unified Electronic Platform for outdoor advertisements (Approved/Rejected/To be Amended or Completed).

  • Pay the due fees.

  • Receive the permit through the Unified Electronic Platform for outdoor advertisements in case of approval.

Fees required to get Advertising Permit on Buildings in Dubai

  • Building rooftop sign: AED 200 per sqm per year

  • Digital Screens: AED 1,000 per sqm per year

  • Building/tower names: AED 1,000 per name in English and Arabic

  • Wall sign on a building's facade: AED 100 per sqm per year

  • Air balloons or air filled product models:  AED 1,000/Week

  • Product models : AED 1,000 per year (per model)

  • All fees are subject to an addition of 10% in the trade centre 1 and Al Wasl (except for building names permit/Air balloons and air filled models/product models).

  • Knowledge and Innovation Fees: AED 20.

Time required to get Advertising Permit on Buildings in Dubai

  • 6 working days for wall signs and rooftop signs 

  • 7 working days for digital screens permits

  • 1 working days for building or tower names permits.

  • 3 working days for Air balloons or air filled product models

  • 3 working days for product models.

FAQs

What are some common queries related to Dubai Municipality?
You can find a list of common Dubai Municipality queries and their answer in the link below.
Dubai Municipality queries and its answers
Where can I get my queries related to Dubai Municipality answered for free?
Tesz is a free-to-use platform for citizens to ask government-related queries. Questions are sent to a community of experts, departments and citizens to answer. You can ask the queries here.
Ask Question
Can I transfer the permit to another owner? What are the procedures and required documents?
Yes, you can transfer the permit as follows: Apply for permit cancellation through Unified Electronic Platform for outdoor advertisements. Submit a waiver from the initial permit holder and owner of the advertisement structure to the company wishing to obtain the permit. Upload an NOC from the landlord to the second company. Pay all permit related outstanding or due fees, if any.
Can a company operating in Dubai Free Zones apply for a permit to advertise within the Free Zones from Dubai Municipality Advertising Section?
The Advertising Permit must be issued by the Authority related to the Free Zone in question. Dubai Municipality issues permits for advertisements placed outside the Free Zones.
Can I settle the fines fees upon renewing the trade license?
Yes, you can.
Can I apply for an advertising permit for a period of 6 months or less?
Yes, you can apply for an advertisement permit for a period of 6 months or less, but the fee collected for a full year, based on the Executive Council Resolution No. (18) of 2013 In rule No. (1) the part of the year is considered a full year, the part of the week is considered a full week, the part of the day is a full day, and the part of a meter is a full meter.
Can I apply for a building name permit if I don’t have a trade license?
Yes, you can apply through Unified Electronic Platform for outdoor advertisements system using your ID or trade license.
Can I obtain a permission to place the pictures of their highnesses, the sheikhs and the UAE flag on the facades of buildings or hotels?
There is no objection to placing pictures of the Sheikhs or UAE flag or Dubai flag on buildings or hotels, but the visuals must be approved by the Advertising Section, with no additional fees.
Are the authorization of advertisement boards that has trade names are done by Dubai municipality?
Boards that has the Trade names on the facility are authorized by Dubai Economy but the ones that has the trade names at the top of the building (rooftop) are authorized by Dubai Municipality‬.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬
Can I settle in installments for adverting (Wall sign on a building's facade, Building rooftop sign, fence, Unipole, minipole, Digital Screens)?
Yes, you can request to settle service fees and fines in installments by filling in the related form and it by e-mail to installment@dm.gov.ae along with the required documents.